Senior Director, Product Marketing

Are you ready to drive Cybersecurity Product Marketing Leadership? Can you tell clear market stories and, most important, make a real business impact? If yes, Axonius, a fast-growing leader in cybersecurity asset management, wants you for our Senior Director, Product Marketing job.

At Axonius, we help IT and security teams. This means they can safely manage and secure their cyber assets and cloud apps. They do this by using our smart CAASM and SSPM tools. Axonius is a top company, praised by CNBC, Forbes, and Fortune. What’s more, we are always on the Deloitte Technology Fast 500 list. So, please, come join us! Help us turn asset info into powerful action. This way, you’ll help shape the future of business security.

About Our Team: Your Work, Our Teamwork

Our Product Marketing and Go-to-Market Strategy team is the very heart of how Axonius talks about itself. This team, in fact, works from many places. It includes product marketing, brand, content, customer marketing, and communications jobs. We are very eager and focused on getting results. We work hard; furthermore, we work well together and truly love winning as a team. Indeed, we build, enable, and share the main Axonius mission, vision, and special strengths with our customers and potential clients, every single day.

About This Role: Make a Mark, Define Success in Cybersecurity Product Marketing

As the Senior Director, Product Marketing, you’ll take the clear lead in cybersecurity product marketing leadership. You’ll make and use full product marketing plans for our new and old products. First and most important, you’ll guide efforts to bring our best cyber asset attack surface management (CAASM) tool to market and show its value. Also, you’ll manage our exciting new products for cloud apps, user identity, software, and fixing security weak spots. This key job, therefore, offers you a great chance to:

• Shape Product Messages: Tell the simple story of our new security tools.
• Grow Our Market: Lead efforts that make our products grow faster and reach more people.
• Talk to Leaders: Work straight with top company leaders to hit our main goals.
• Work Across Teams: Team up with groups for leads, local marketing, sales training, product design, and engineering.

This is your chance to join a truly fast-growing company! You can, moreover, directly help us succeed even more.

What You’ll Do: Key Tasks for Cybersecurity Product Marketing Leadership

Setting Cybersecurity Product Marketing Strategy & Understanding the Market

You will, to start, set the main product marketing plan. This means picking who to sell to, making strong reasons to buy, and building clear ways to talk about our products. Furthermore, you’ll plan full ways to launch products to market for both new and old items.

Next, you’ll do deep market research, see what rivals are doing, and get customer feedback. Your main goal, therefore, is to find chances, learn what buyers truly need, and then guide product design and marketing plans well.

Crafting Cybersecurity Product Marketing Messages & Content

You will make strong and unique product facts, messages, and reasons to buy. Always make sure they truly connect with buyers and show the special benefits of our security tools.

Also, you’ll guide the making of useful marketing content. This includes website words, reports, customer success stories, talks, online classes, videos, and many other items. In the end, these will strongly help our sales team and greatly help get new customers.

Leading Cybersecurity Product Launches & Sales Support

You will lead the planning and doing of good product launches. Make sure everything works well across different teams and that talks are very clear for everyone, both inside and outside the company.

Also, you’ll make and give good training guides, tools, and help for sales. Give the sales team the knowledge and tools they truly need to sell our products well.

Growing Demand & Teamwork for Cybersecurity Product Marketing

You will work closely with the team that creates customer interest. Together, make and launch specific marketing efforts that always get leads and strongly boost our sales chances.

Plus, you’ll build, teach, and lead a strong group of product marketing experts. Help create a team spirit that works well together and really aims for great results.

You will set up clear goals to track how well product marketing efforts are working. Then, you’ll carefully use data to make things better.

Finally, you’ll work very closely with product design, engineering, sales, marketing, and customer support teams. This key teamwork makes sure everything lines up for good market launch plans.

What We Need: Your Skills for Cybersecurity Product Marketing

Your Background & Knowledge in Cybersecurity Product Marketing

• Education: A bachelor’s degree in Computer Science, Electrical Engineering, or another tech field is best. An MBA or similar past work is a good bonus.
• Lots of Experience: You’ll need at least 12 years of experience in product marketing. A strong background in cybersecurity, managing data, making apps, and/or IT tasks is, therefore, very important. You’ll bring deep cybersecurity product marketing leadership experience.
• Proof of Success: You’ve clearly shown you can make and use good message plans. Indeed, these plans always help sales training, product launches, and strong income growth.
• Own Products: You’ve fully owned product marketing tasks for a whole group of products before. Also, you have clear past examples of helping business-to-business (B2B) companies grow very fast.

Your Key Skills & Personal Traits for Product Marketing

• Great Communicator: You write and speak very well. You can easily explain hard ideas. Plus, you’re good at making product facts, website words, and sales papers that work.
• Smart Doer: You’re not just a good planner; you’re someone who gets hands-on and gets real results, every time.
• Know Your Audience: You know how to market to buyers at all levels—from top leaders to daily users. You can, therefore, make the right message for each person perfectly.
• Team Player: You work very well with others. You build strong, good working ties across different teams easily.
• Organized: You are very organized. You easily manage staff, times, tech, and people to meet goals well.
• Takes Charge: You take personal ownership. You keep yourself to the highest standards of good work in all you do.
• Launch and Growth Help: You have a clear history of making and doing good product launches and helping sales teams. What’s more, you effectively support very fast-growing customer interest programs.

Leading & Adapting in Cybersecurity Product Marketing

• Inspiring Leader: You have strong leadership skills. You inspire and guide teams across different parts of the company to reach shared goals and work for the best.
• Data-Driven Thinker: You think wisely and always use facts to make smart choices and solve problems well.
• Flexible: You have worked in fast-paced, changing settings. You can, for example, manage many tasks and meet strict deadlines easily.

Pay & Benefits: We Invest in You

We promise fair and equal pay. A candidate’s pay will, of course, depend on their skills and past work. Besides a good salary, our packages include stock options, good benefits, and a yearly bonus.

Yearly Pay Range (does not include bonus or stock): $250,000—$300,000 USD Please note: this pay range is for the whole country; however, there might be some flexibility for New York, Washington, and California.

More About Axonius: Our Story, Your Chance

Axonius turns asset facts into smart action. Our customers use the Axonius Asset Cloud. Because of this, they quickly deal with high-risk security issues, wrong settings, and too much spending. Our full system, therefore, gathers data from every part of a company’s IT setup. This improves key risk, performance, and cost measures through clear, useful info.

Axonius covers cyber assets, software, cloud apps, user identities, security weak spots, IT parts, and much more. In short, it’s the only place for Security, IT, and GRC (Rules, Risks, and Checks) teams to always make things happen across the company. We rely on strong cybersecurity product marketing leadership to share our story.

We’re proud to be named one of the 2025 Fast Company World’s Most Innovative Companies and on the 2024 Forbes Cloud 100 list. Axonius is also noted with the Great Place to Work Certification™. For two years in a row, we’ve been on the Deloitte Technology Fast 500 list. Most important, we’ve even been called the fastest-growing cybersecurity company ever by income!

Our Promise: We Value Everyone

At Axonius, we support a diverse and welcoming workplace. We strongly believe everyone should have an equal chance at a job. We welcome people of different backgrounds, life experiences, skills, and views. This includes, but is not limited to, race, color, family history, religion, age, sex, gender identity, country of origin, sexual choice, citizenship, married status, disability, or if you served in the military.

When you send us your job application, please know that we will handle your personal data carefully and as per our Global Job Candidate Privacy Notice.

Ready to Lead the Future of Cybersecurity Product Marketing?

Apply Now and let’s start your dream job: https://weworkremotely.com/listings/axonius-senior-director-product-marketing