Media Coordinator Animal Welfare

Job Overview

Media Coordinator, Animal Welfare Institute- Remote (U.S./Canada)

The Animal Welfare Institute (AWI), a national advocacy group in Washington, DC, actively fights animal suffering. Therefore, we are seeking a dedicated Media Coordinator Animal Welfare professional who shares our vision: a world rooted in dignity and compassion for animals. This pivotal role offers a direct opportunity to impact our animal welfare communications.

About AWI: Our Animal Welfare Mission and Team

As a valued team member, you’ll join over 35 passionate staff across the U.S. and Canada. For over seven decades, specifically 74 years, AWI has consistently advanced animal protection. Indeed, we achieve this through advocacy, education, litigation, and sustained engagement. Significantly, we dedicate over 90% of our budget to protecting animals globally. Furthermore, AWI actively commits to equal opportunity and fosters an an inclusive work culture.

Remote USA Media Coordinator

Why This Role Matters: Your Impact in Animal Welfare Media

AWI needs a Media Coordinator Animal Welfare specialist to manage our public media presence. Reporting directly to the Senior Manager of Strategic Communications, you’ll develop social media, press releases, and pitches. Crucially, you’ll also guide these materials through approval processes. Therefore, this role ideally suits a detail-oriented problem-solver who adeptly manages multiple projects, consistently meets deadlines, and writes effectively. Moreover, you must be creative, communicative, organized, and passionate about preventing animal suffering. Finally, you also value a healthy work culture and high professional standards, which is vital for our animal welfare media strategy.

You Could Be Our Next Media Coordinator If You:

Possess three years of experience in communications, media relations, or social media management.
Write diverse social media content, develop press materials, and pitch releases, demonstrating a strong grasp of animal welfare communications.
Navigate social media platforms fluently (for instance, Facebook, Instagram, LinkedIn, X/Twitter, Threads, Bluesky, YouTube).
Passionately pursue social change through advocacy.
Excel in detail-oriented roles with strong organizational skills.
Are self-motivated and use external communications strategically.
Work concurrently on multiple projects and, moreover, integrate feedback effectively.

What You’ll Be Doing: Core Media Coordinator Responsibilities

Social Media Management for Animal Welfare

First, you will collaborate with staff to develop content ideas and then translate them into impactful social media posts.
Next, you will coordinate with the graphic designer on visuals.
Subsequently, you will oversee content review and thus ensure timely approvals.
Following approval, you will publish content.
Finally, you will perform general account maintenance.

Press Relations & Media Outreach for Animal Advocacy

Initially, you will draft press releases, op-eds, and statements relevant to animal welfare.
After creation, you will manage content review and ensure approvals.
Thereafter, you will pitch content to media via direct outreach and MuckRack.
Concurrently, you will promptly respond to inquiries, arrange interviews, and build media relationships.

Data Organization & Reporting for Animal Welfare Communications

Crucially, you will measure and report social media metrics and then analyze data for strategy.
Additionally, you will maintain media lists.
Furthermore, you will coordinate media monitoring and prepare board reports for our animal welfare efforts.

Other Communications Support

You will respond to information requests.
Moreover, you will collaborate with the communications team.
Finally, you will assist with special projects (for example, fundraising, webinars).

Salary and Benefits: Our Commitment to Our Media Coordinator

The annual starting salary ranges from $60,000–$72,500, ultimately based on experience and qualifications.

We offer an excellent benefits package, including:

100% employer-paid medical, dental, and vision insurance.
Generous paid time-off (specifically, 3 weeks vacation, 3 weeks sick, 5 personal, 12 holidays).
401(k) with 5% employer match.
12 weeks paid parental leave.
Mental wellness support.
100% employer-paid short-term and long-term disability.
Access to reduced-rate pet insurance.
Professional development resources.
Dog-friendly DC office, parking, and Metro SmartBenefits.

Job Location: Flexible Work for Our Media Coordinator

You can choose to work full-time at our Washington, DC headquarters, or conversely, choose a hybrid schedule. Alternatively, the role permits fully remote work anywhere in the United States or Canada, allowing our Media Coordinator flexibility.

How to Apply: Your Application Process

To apply, please follow these instructions carefully:

Cover letter: Provide 2–3 paragraphs in the email body (no attachment). Explain your interest, why AWI, and your qualifications. Specifically, highlight the level of responsibility, complexity, and creativity in past work related to animal welfare or advocacy.
Resume and Samples: Attach a single PDF (if possible) with your resume, social media work samples, and traditional media writing samples (e.g., press release/op-ed).
Email: Send all materials to jobs@awionline.org with “Media Coordinator” in the subject line.
Timing: First interviews for applications by July 6. However, we’ll continue reviewing applications as needed thereafter until filled.

AWI commits to a policy of equal employment opportunity for all persons.

Frequently Asked Questions (FAQs) for the Media Coordinator Animal Welfare Role

Q1: What kind of organization is AWI? A1: AWI is a national advocacy group in Washington, DC, primarily dedicated to alleviating animal suffering.

Q2: Is this a fully remote position? A2: The Media Coordinator Animal Welfare position offers flexibility: full-time in-office (DC), hybrid, or indeed, fully remote (U.S./Canada).

Q3: What are the core responsibilities of this role? A3: You’ll develop public media (such as social media, press releases, pitches), manage approvals, handle media relations, and also report on data for animal welfare initiatives.

Q4: What experience do you seek for an Animal Welfare Media Coordinator? A4: Three years in communications, media relations, or social media management. Crucially, experience writing content, pitching media, and social media fluency are essential.

Q5: What’s the salary range? A5: The annual starting salary is $60,000–$72,500, which is based on your qualifications.

Q6: What benefits does AWI offer? A6: Excellent benefits include 100% employer-paid medical/dental/vision, generous PTO, 401(k) with match, paid parental leave, and many more.

Q7: How do I apply? A7: Email your cover letter (in body), resume, and samples (single PDF) to jobs@awionline.org with “Media Coordinator” in the subject line.

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